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Case Study: Pull the Plug on a Project with an Uncertain Future?

Bianca Bagnarelli

Alex Kozak was sitting in his Moscow apartment waiting for his colleague, Nikolai Krylov, to join their Zoom call. When his video window popped up, Nikolai announced with a smile, “I have good news!”

A version of this article appeared in the September–October 2020 issue of Harvard Business Review.

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