How to Identify the Perfect Cofounder
Not every entrepreneur needs a partner—but if you do, follow this process to find your match. by Julia Austin
One of the first and most important decisions entrepreneurs make is whether to go it alone or bring on cofounders. Many investors favor startups with multiple founders, believing that a team reduces business risk by diversifying skills, sharing responsibilities, and preventing burnout. But forcing a cofounder relationship can do more harm than good: Research by entrepreneurship expert Noam Wasserman and others shows that conflict within the founding team is one of the primary reasons high-potential startups fail.
