
Mark Smith
Summary.
If you ask CEOs what keeps them up at night, you find that their worries go well beyond staying ahead of the competition. Increasingly they worry about big systemic challenges and what they can do to help fix them. That’s because they’re keenly aware of people’s expectations: A high proportion of stakeholders—86% on the 2021 Edelman Trust Barometer—believe that business executives must play a lead role in tackling societal issues.