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Cash Flow—It’s Not the Bottom Line

A growing number of securities analysts, financial writers, and accounting policymakers contend that financial statements providing information of a company’s cash flows yield a better measure of operating performance than do the company’s income statement and balance sheet. According to recent surveys, corporate and government officials have accepted this view; they rated cash flow data the most important piece of information contained in published financial statements.

A version of this article appeared in the July 1984 issue of Harvard Business Review.

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