Performance indicators

Studies conducted with CVS Health found that they can help predict how much people will spend in the future.

An eight-month study of 2,500 employees at KPMG discovered indicators that can help identify superusers.

A study on climate solutions shows how the technology can help leaders track trends, identify changing markets, and seize emerging opportunities.

In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.

AI promises to make hiring fairer by reducing human bias. But it often reshapes what fairness means.

Getting on the same page about which metrics really matter helps cut waste and focus investment.

By studying 100 companies, researchers have identified four ways to strategically implement the technology.

What to do with emails, contracts, forms, files, recordings of meetings, and other data created via work processes.

Why they often find it challenging to reproduce their success in a new environment.

How to weigh these competing demands.

Studies have shown that people dislike attempts to make AI convincingly human. But emphasizing the essential role of humans in AI tools can help reduce resistance to adoption.

Learn fast by democratizing testing.

With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information.

Consider a more balanced and thoughtful approach to AI transformation.

It does a better job of using data and forecasts to make decisions.

Ask these questions now to plan for the challenges ahead.

Understanding the risks, rewards, and how to get started.

Historically, creating relevant messaging required a lot of leg work and research. New tools make it much easier.

Focus on five guiding principles.

Lessons from the Dutch national lottery.