Sylvana Quader Sinha

Minha obsessão com a assistência médica em Bangladesh começou com a apendicite da minha mãe.

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Although the author&#8217;s grandfather founded the oldest pharmaceutical company in Bangladesh, she never expected to follow in his footsteps. Raised in Roanoke, Virginia, she studied international development and law before working first as a corporate lawyer and then in the Obama administration. But when her mother fell seriously ill during a family wedding in Bangladesh&#8212;and Sinha discovered how difficult it was to get access to quality health care in that country even for well-off, well-connected families&#8212;she found a new mission. She developed a business plan for a state-of-the-art, full-service primary-care facility in Dhaka, Bangladesh&#8217;s capital city, and moved there&#8212;where she&#8217;d never lived before&#8212;to launch it. She focused on hiring a great team and building a culture around the distinctive service they would offer. Five years later, Praava Health has served 600,000 patients, is nearly cash-flow positive, and continues to grow.

The CEO and Founder of Praava Health on Reimagining Care in an Emerging Market

Foto de Syl-vana Quader Sinha, vestindo uma jaqueta rosa e calça preta, sentada em um sofá de vime futurista

Embora o avô da autora tenha fundado a empresa farmacêutica mais antiga de Bangladesh, ela nunca esperou seguir os passos dele. Criada em Roanoke, Virgínia, ela estudou desenvolvimento internacional e direito antes de trabalhar primeiro como advogada corporativa e depois no governo Obama. Mas quando sua mãe ficou gravemente doente durante um casamento de família em Bangladesh - e Sinha descobriu como era difícil ter acesso a um atendimento de saúde de qualidade naquele país, mesmo para famílias abastadas e bem relacionadas - ela encontrou uma nova missão. Ela desenvolveu um plano de negócios para uma unidade de atendimento primário de última geração e serviço completo em Dhaka, capital de Bangladesh, e mudou-se para lá - onde nunca havia morado antes - para lançá-la. Ela se concentrou em contratar uma equipe excelente e criar uma cultura em torno do serviço diferenciado que ofereceriam. Cinco anos depois, a Praava Health já atendeu 600.000 pacientes, está quase com fluxo de caixa positivo e continua a crescer.

O CEO e fundador da Praava Health sobre como reinventar o atendimento em um mercado emergente

Although the author’s grandfather founded the oldest pharmaceutical company in Bangladesh, she never expected to follow in his footsteps. Raised in Roanoke, Virginia, she studied international development and law before working first as a corporate lawyer and then in the Obama administration. But when her mother fell seriously ill during a family wedding in Bangladesh—and Sinha discovered how difficult it was to get access to quality health care in that country even for well-off, well-connected families—she found a new mission. She developed a business plan for a state-of-the-art, full-service primary-care facility in Dhaka, Bangladesh’s capital city, and moved there—where she’d never lived before—to launch it. She focused on hiring a great team and building a culture around the distinctive service they would offer. Five years later, Praava Health has served 600,000 patients, is nearly cash-flow positive, and continues to grow.

O CEO e fundador da Praava Health sobre como reinventar o atendimento em um mercado emergente

Resumo.

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