Adi Ignatius

O "Cisne Negro" de Michael Lynton se materializou no final do ano passado, quando alguém - o governo dos EUA diz que foi a Coreia do Norte - realizou o hack mais devastador da história corporativa. Lynton, CEO da Sony Pictures Entertainment, teve de assistir ao vazamento de informações altamente confidenciais da empresa - detalhes de salários, e-mails particulares (alguns deles com duras críticas aos principais talentos de Hollywood), filmes não lançados - para que todo o mundo pudesse ver. Para completar, os hackers destruíram grandes quantidades de dados nos servidores da empresa.

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In 2014 Sony Pictures was subjected to the most devastating hack in corporate history. Highly sensitive data&#8212;salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies&#8212;was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures&#8217; servers. Then they threatened retaliation against any theaters that proceeded with the release of The Interview, a Sony comedy involving the fictional assassination of North Korea&#8217;s Kim Jong-un.
In this edited interview by HBR&#8217;s editor in chief, Lynton talks about the company&#8217;s initial reactions: It had to keep the business operating; deal with employees who feared that their information would be made public; deal with the press, which was publishing some of the leaked e-mails; deal with the parent company in Tokyo; and deal with the FBI. Lynton discusses lessons learned, advice for other executives caught up in similar crises, and the paramount importance of projecting &#8220;a sort of cheerleading optimism.&#8221;
HBR Reprint R1507J

“They Burned the House Down”: An Interview with Michael Lynton

Em 2014, a Sony Pictures foi vítima do hack mais devastador da história corporativa. Dados altamente confidenciais - detalhes de salários, e-mails particulares (alguns deles com críticas severas aos principais talentos de Hollywood), filmes não lançados - foram vazados para todo o mundo ver. Para completar, os hackers apagaram tudo o que havia nos servidores da Sony Pictures. Em seguida, ameaçaram retaliar todos os cinemas que continuassem com o lançamento de The Interview, uma comédia da Sony que envolve o assassinato fictício de Kim Jong-un, da Coreia do Norte.
Nesta entrevista editada pelo editor-chefe da HBR, Lynton fala sobre as reações iniciais da empresa: A TI teve que manter o negócio em operação; lidar com os funcionários que temiam que suas informações fossem divulgadas; lidar com a imprensa, que estava publicando alguns dos e-mails vazados; lidar com a empresa-mãe em Tóquio; e lidar com o FBI. Lynton discute as lições aprendidas, conselhos para outros executivos envolvidos em crises semelhantes e a importância primordial de projetar "uma espécie de otimismo animador".
HBR Reprint R1507J

&quot;They Burned the House Down&quot;: Uma entrevista com Michael Lynton

In 2014 Sony Pictures was subjected to the most devastating hack in corporate history. Highly sensitive data—salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies—was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures’ servers. Then they threatened retaliation against any theaters that proceeded with the release of The Interview, a Sony comedy involving the fictional assassination of North Korea’s Kim Jong-un. In this edited interview by HBR’s editor in chief, Lynton talks about the company’s initial reactions: It had to keep the business operating; deal with employees who feared that their information would be made public; deal with the press, which was publishing some of the leaked e-mails; deal with the parent company in Tokyo; and deal with the FBI. Lynton discusses lessons learned, advice for other executives caught up in similar crises, and the paramount importance of projecting “a sort of cheerleading optimism.” HBR Reprint R1507J

"They Burned the House Down": Uma entrevista com Michael Lynton

Resumo.

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