Stefan Michel

Quando a Vestergaard, com sede na Suíça, introduziu sua<a href="http://www.vestergaard.com/our-products/lifestraw"> LifeStraw</a> tecnologia, provou que poderia inovar. O LifeStraws remove 99,99999% das bactérias e 99,9% dos cistos de protozoários da água contaminada. O produto é o favorito das organizações humanitárias: na última década, o LifeStraws foi distribuído após quase todos os desastres.

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Reprint: R1410F
Businesses constantly innovate to create new value&#8212;but unless they also focus on how they capture value, they won&#8217;t realize maximum benefit from their breakthroughs. And even avid innovators often have a blind spot when it comes to value capture. Managers need to think about value capture more imaginatively and as a matter of course. A new framework developed by IMD business school&#8217;s Stefan Michel can help them do so.
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Sometimes the only thing that can save a business is a new way to capture value.
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Michel details 15 value-capture innovations, which fall under five broad categories. Firms can profit by changing the price-setting mechanism (think of Priceline), the payer (media businesses where advertisers subsidize content consumption), the price carrier (Netflix), the timing of the exchange (commodities futures), or the segment served (grocery coupons, which &#8220;fence off&#8221; customers who prioritize savings).
The practical applications of the framework are proven: In workshops at a major airline and a global professional services firm, for instance, cross-functional teams using this tool quickly devised new ways to capture value that boosted their company&#8217;s profits.

Capture More Value

Reimpressão: R1410F As empresas inovam constantemente para criar novo valor, mas a menos que também se concentrem em como prender valor, eles não obterão o máximo benefício de suas descobertas. E até mesmo inovadores ávidos geralmente têm um ponto cego quando se trata de captura de valor. Os gerentes precisam pensar na captura de valor de forma mais criativa e natural. Uma nova estrutura desenvolvida por Stefan Michel, da escola de negócios do IMD, pode ajudá-los a fazer isso. 
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 Às vezes, a única coisa que pode salvar uma empresa é uma nova forma de capturar valor. 
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</div> Michel detalha 15 inovações de captura de valor, que se enquadram em cinco grandes categorias. As empresas podem lucrar alterando o mecanismo de fixação de preços (pense na Priceline), a pagadora (empresas de mídia em que os anunciantes subsidiam o consumo de conteúdo), o transportadora de preços (Netflix), o momento da troca (futuros de commodities), ou o segmento atendido (cupons de supermercado, que “isolam” os clientes que priorizam a economia). As aplicações práticas da estrutura estão comprovadas: em workshops em uma grande companhia aérea e em uma empresa global de serviços profissionais, por exemplo, equipes multifuncionais que usam essa ferramenta rapidamente criaram novas maneiras de capturar valor que impulsionaram os lucros da empresa.

Capture mais valor

Reprint: R1410F Businesses constantly innovate to create new value—but unless they also focus on how they capture value, they won’t realize maximum benefit from their breakthroughs. And even avid innovators often have a blind spot when it comes to value capture. Managers need to think about value capture more imaginatively and as a matter of course. A new framework developed by IMD business school’s Stefan Michel can help them do so. Sometimes the only thing that can save a business is a new way to capture value. Michel details 15 value-capture innovations, which fall under five broad categories. Firms can profit by changing the price-setting mechanism (think of Priceline), the payer (media businesses where advertisers subsidize content consumption), the price carrier (Netflix), the timing of the exchange (commodities futures), or the segment served (grocery coupons, which “fence off” customers who prioritize savings). The practical applications of the framework are proven: In workshops at a major airline and a global professional services firm, for instance, cross-functional teams using this tool quickly devised new ways to capture value that boosted their company’s profits.

Capture mais valor

Resumo.

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