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Spotlight on the New Marketing Organization

Spotlight on the New Marketing Organization

Data da publicação (Julho–Agosto 2014)
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The Ultimate Marketing Machine by Marc de Swaan Arons, Frank van den Driest, and Keith WeedDecision-Driven Marketing by Aditya Joshi and Eduardo GiménezUnlock the Mysteries of Your Customer Relationships by Jill Avery, Susan Fournier, and John WittenbrakerThe Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan

A version of this article appeared in the July–August 2014 issue of Harvard Business Review.
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